You can't have one without the other.
Engagement gives you the widest range of possibilities
Emotion gives you the deepest range of possibility
Time gives you the longest range of possibility
Strive to be the best in all three. This is where marketing has to work with engineering who has to work with operations. You need a good "script", but you also need to understand the needs of your client. Any marketing program that doesn't include a requisite psychology class is pure bunk in my book. You are selling to people. People, in their infinite multitudes can't be understood in simple terms and it takes a complex reader of people to understand that.
On the other hand, emotional focus can often lead to oversentimentality. The emotional quality of your marketing needs to be tempered and balanced with reach. This means selecting several different ways to reach customers. Whether it be by viral blogging, traditional advertising, social media and/or fantastic events that hone in on your key clients - you have to be absolutely ruthless and brutal when determining your strategic placement of advertising.
Empathic yet ruthless. Sounds like a weird concept right?
Well, not in the theater world. As actors and artists, we're often asked to pour our passion into the works we create and then expected to be completely objective with the resulting criticism. Um, duality much here people? But it's an important aspect to be able to detach from ones work in order to see the outstanding issues and or qualities about that work in a realistic light. In other words; we cannot fall in love with the resulting work we create, only with the work that we do. We can be in love with the process, and throw ourselves, whole-heartedly into the making of something, but once it has been created, we have to let it go.
Sounds mindless doesn't it?
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